Analisis Strategi Pemasaran Terhadap Peningkatan Nasabah Produk Pembiayaan Warung Mikro

The member of Mandiri Syariah Bank KCP Pangkalan Tanjung Pati Micro Stalls Financing customers is still very small, then the target and realization disbursement have also not been achieved so further steps are needed to increase Warung customers. used field research (field research), which descriptive qualitative, data sources primary secondary data. Data collection techniques through observation interviews, at BSM Base Pati. Namely researching directly object see how marketing strategy (Marketing Mix) on micro shop products attracts customer interest. key informant in this study Marketing section. results show that important attracting interest, namely by mix attract customers' interest monitoring microfinance customers, developing variations conducting socialization with community various media people understand benefits Financing.